— SUN GROUP — JAKARTA, INDONESIA

Indonesia's beauty
value chain,
under one roof.

We build, manufacture, market and distribute beauty brands across the archipelago—from the first livestream to the last mile of shelf space—as one continuous operation.

BRAND MGMT · TIKTOK ADVERTISING · OEM · REGULATORY · INFLUENCER · DISTRIBUTION
— THE ECOSYSTEM
We hold every link in the chain — so one team designs the product, wins the feed, clears the certification, and stocks the shelf.
SUN Group Ecosystem
220M+
TikTok GMV generated in 18 months
800+
Influencers & creators in active rotation
1,000+
SKUs formulated, filled and shipped
83.8M
People reached through nationwide distribution
— SIX CAPABILITIES. ONE CHAIN.

Every stage of a brand's life lives in-house.

01 / Upstream

Brand Management

We build brand worlds from positioning to packaging — then run them like operators, not agencies.

02 / Upstream

TikTok Advertising Agency

In-house media buying and creative production tuned to Indonesia's fastest-growing sales channel.

03 / Midstream

OEM Manufacturing

Formulation-to-filling production with the batch discipline to launch fast without cutting corners.

04 / Midstream

Regulatory Affairs

BPOM registration and Halal certification handled in-house, so nothing waits at the border.

05 / Downstream

Influencer Marketing

A standing network of eight hundred creators, briefed and measured like a media channel.

06 / Downstream

Offline Distribution

Retail and wholesale reach into the archipelago's cities, beyond what the algorithm can reach alone.

— INSIDE THE ECOSYSTEM

What "in-house"
actually looks
like.

SUN Group production floor
MANUFACTURING

The production floor

Owned OEM lines running batch-tested products from start to finish.

SUN Group formulation lab
R&D

The formulation lab

Where a brand brief becomes a compliant, sellable product.

SUN Group brand partnership meeting
PARTNERSHIP

The brand conversation

Every partnership starts with a plan, not just a pitch deck.

SUN Group nationwide distribution
DISTRIBUTION

The last mile

Stock moving toward thousands of retail points nationwide.

— FROM FIRST LIVESTREAM TO FULL OPERATOR

Five years
reading the
Indonesian
market.

SUN Group journey
2021
Founded
First livestream, first storefront — SUN Group opens as a TikTok-native beauty brand builder.
2022
Scaled media
In-house advertising desk launches; early brands break into category top rankings.
2023
Built the factory
OEM manufacturing comes online, bringing production and formulation in-house.
2024
Closed the loop
Regulatory affairs team formed; BPOM and Halal certification handled internally end-to-end.
2025
Went nationwide
Offline distribution network extends the ecosystem's reach to 83.8M people across Indonesia.
“”
— LEADERSHIP
Five years reading the Indonesian market, turning cross-cultural insight into brands people reach for.
Director
SUN Group / PT Sinar Udaya Nasional
— OUR BRANDS

A house of high-end beauty labels.

SKINCARE

Ikhio

Clean, effective daily skincare formulated for Indonesia's climate.

BEAUTY

Qomo

Playful, buildable colour cosmetics designed for the everyday Indonesian face.

POST CLINIC TREATMENT

White Code

Refined skincare for the moments after care, crafted to soothe, brighten and protect.

FRAGRANCE

Dear Helen

Modern Indonesian perfumery — warm, wearable, quietly confident.

— WORK WITH SUN GROUP

Launch your beauty brand
in Indonesia.

Bring a brand to market, or scale the one you already own.
Partner with the team that runs the entire value chain in-house.

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